No company can deny it. YouTube marketing has opened up whole new doors in advertising opportunities. Online tools are the biggest resources companies have to reach a huge audience simultaneously, and the bigger the audience is, the better the tool. Social networks like Facebook and Twitter have gained marketers’ recognition as advertising outlets, but YouTube is close behind in terms of visitation and allows businesses to market their products through online video. As new add-ons are supplied by YouTube daily, the opportunities never cease!
Reasons for YouTube Marketing
You already know all the reasons to bring your marketing efforts to YouTube. You have the ability to market directly to your audience through video format while connecting with them through comments and channels. YouTube has a variety of sharing options such as those you would see on a blog or social network. YouTube users can share videos through Facebook, Twitter, email, and multiple other internet mediums. This function is perfect for loyal customers to share their success with a company with the click of the mouse pad. And your goal is to make sharing company success easy, right?
YouTube also now has a feature called “realtime updates.” With this feature, companies are seeing YouTube move toward a social network direction, making hopes bright for directly connecting through YouTube with customers. Another incredibly useful feature for marketers is YouTube’s Insight Statistics and Data on videos. This allows you to keep track of how many views your video receives, the success rate of your video’s message through ratings, and basic viewer demographics. And guess what? It’s free.
Through YouTube, viewers also have the ability to comment on videos. The entire point of marketing is to interact with viewers in a way that brings products and people together! Online, people have no problem speaking their mind. When viewers comment on videos, marketers automatically get honest responses over the current videos and receive ideas for new ones.
Four Ways to Step Your YouTube Marketing Up a Notch
1. Researching the Audience
This goes back to Marketing 101. Research is the core of your YouTube marketing strategy. Before ever turning on the video software, some serious research needs to be done to find out exactly what keywords are going to be necessary for your video to obtain views. Keyword search will tell you the demand for the product or service, the YouTube competition you will be facing, and the audience that is looking for you. Keyword searches should be done for YouTube. Do not base a video off of Google keyword searches. Find a reportedly productive YouTube keyword search tool and depend on it for your video’s keywords.
2. Keeping It Short
Be wary of the length. Video ads should be short and to the point. They need to audience specific and last within about 3 minutes. Three minutes is the general deadline for an audience’s focus, and after this time period you will probably lose their attention. Dividing long videos into shorter ones can be a way to hook the audience while explaining all that needs to be explained in a video series.
3. Creativity
Utilize the keywords you found in your search in a creative way. People on YouTube expect entertainment, not a boring ad that plays before the video they actually want to see. Be creative with your video! Only the videos that make people actually respond will ever show a productive influence as a marketing strategy. Captivate the audience while still providing a good portrayal of the product or service you provide. When the YouTube audience happens to find your keyword optimized, entertaining video, you could go viral. Every company wants a positive video everywhere; it gives them good, free publicity!
4. Incentives
People love free things. By providing a way for people to receive free samples of products or services, marketers can boost their popularity and create some serious talk about their company. This is easy for content on the web with a free download; non-web based products can be provided by mail. Once the audience loves what they experience, they are sure to go back on your YouTube channel and comment!
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